In order to reduce waste and increase sustainability, leading ecommerce marketplace — Amazon India — extended its packaging free shipping (PFS) initiative across 100 cities in India.
In a press release, Amazon India said, PFS is a sustainable packaging solution in which customer orders are shipped in their original packaging without any additional packaging or significantly reduced packaging. It had first launched PFS in India in June 2019 in nine cities.
Package free shipping of Amazon India
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According to the ecommerce platform, the PFS algorithm leverages technology, and is applied to orders based on parameters like the location of the customer, the distance the order has to travel, and the category of the product ordered. Here, machine learning algorithms are used to adjust packaging protection, depending on the product and transportation conditions.
The products that are shipped packaging-free include tech accessories, home and home improvement products, shoes, luggage, and more. Liquids, fragile items, and personal care products that need additional protection during transportation continue to be shipped with packaging, according to the company.
Amazon is aiming to make all shipments net-zero carbon, with 50 percent net-zero carbon by 2030 globally. The sustainable packaging initiatives like 'frustration-free packaging and ship-in-own container,' have reduced packaging waste by 25 percent since 2015.
Amazon's other initiatives to drive sustainability include renewable energy programmes and investments in the circular economy with the Closed Loop Fund.
(Edited by Suman Singh)
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