The internet arrived in India in the late 80s, but was restricted to the educational and research community only.
On August 15, 1995, the public internet saw the light of day when the government-owned Videsh Sanchar Nigam Limited (VSNL) launched the Gateway Internet Access Service. It gave the average Indian their first taste of the World Wide Web.
Photo: Reddit
Most of our first memories of the internet would be VSNL’s signature dial-up tune and the rather frequent disconnections.
The quarter-century journey from VSNL to Jio saw India surge ahead of even developed nations like the US, the UK, Japan, and South Korea that were using the internet long before us.
Today, our total active internet user base is estimated to be 574 million, and is poised to reach 639 million by the end of 2020, according to Kantar. The World Economic Forum (WEF) projects 1.1 billion Indians will have access to the internet by 2030.
Illustration: Anubhav Anurag
With half a billion active users, Indian internet is more rural, local, mobile-first than ever
The country’s phenomenal growth in the ‘connected’ world has been driven by a vibrant young population, an increasingly open economy, a flurry of government initiatives, rising consumer spending, and the far-reaching vision of our entrepreneurs.
India made its first mobile phone call in July 1995. Two decades on, it went on to cross one billion mobile connections. In 2019, it also went past the US to become the world’s second-largest smartphone market, as per Counterpoint Research.
India’s internet journey in the last 25 years can be grouped into four phases. YourStory drew up a timeline of events across each phase.
Narrowband (1995-2004)
The initial 10 years of the public internet or the pre-broadband era were marked by exorbitant data packages, cyber cafes, messenger chat rooms, and first email ids.
Infographic: Aditya Ranade
Fixed Internet/Wired Broadband (2005-2010)
The government's broadband policy marked the first accelerated growth phase in internet connectivity in the country.
Infographic: Aditya Ranade
How Mukesh Ambani bridged India’s digital divide with the revolutionary JioPhone
Wireless broadband and 3G (2011-2015)
This period was defined by the growth of internet-enabled mobiles (smartphones) in the country. It also saw the rollout of the first 4G network by Airtel.
Infographic: Aditya Ranade
Jio-led 4G revolution (2016-2020)
India's wealthiest businessman Mukesh Ambani launched a low-cost 4G network in late-2016 with the goal of democratising internet access for a billion-plus people.
The Jio launch turned out to be a watershed event in India's connectivity landscape — now classified into pre-Jio and post-Jio phases. A May 2017 headline in Fast Company declared: ‘Internet growth is slowing everywhere, except in India’.
Infographic: Aditya Ranade
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And we aren’t done yet.
The next phase of India’s mobile and internet growth is coming from rural areas. In 2019, rural internet users (277 million) outnumbered urban ones (227 million), and smaller towns are adding new users at an exponential rate, according to IAMAI.
To sum up in the words of a WEF report, "Online connectivity, and the resultant access to information, is proving to be a key driver of differences in aspiration and the desire to spend and upgrade consumption... As a vast majority of India is connected over the next decade, this pattern will become a driver of overall consumption growth.”
[Data sources: IAMAI, TRAI, NASSCOM, Department of Telecommunications, IMRB, India Cellular & Electronics Association, BCG, McKinsey, KPMG, Mary Meeker Internet Report, Kantar, World Economic Forum, App Annie, Counterpoint Research, Cisco, Ericsson]
(Edited by Saheli Sen Gupta)
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