Online channels accounted for 43 percent share of the Indian smartphone sales in the June 2020 quarter as consumers preferred contactless shopping experiences, research firm Counterpoint said.
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It added that Amazon reached its highest ever share of 47 percent among online channels, while Flipkart had 42 percent share in the quarter under review.
The report said the Rs 15,000-20,000 price band contributed the most and reached its highest ever share on Amazon. However, Flipkart led the sub-Rs 10,000 price band with more than 50 percent share in the online smartphone market.
Counterpoint Senior Research Analyst Prachir Singh said the COVID-19 pandemic had a huge impact on the overall smartphone market with April being a washout month.
Singh said brands are aligning their product, as well as channel strategies, to drive up volumes, and multiple financing options and attractive offers have made the devices more affordable for consumers.
Counterpoint said Xiaomi remained the market leader in online channels with 44 percent market share.
Samsung was quite aggressive on online channels and increased its share to 25 percent, its highest ever share in online channels, it added.
OnePlus drove the shipments in the online premium smartphone segment, capturing more than 50 percent share, followed by Apple with a 25 percent share, the report said.
(Edited by Suman Singh )
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