WhatsApp on Thursday said it has over 50 million users of its business app globally, of which more than 15 million are in India.
Credits: BaixarWhatsappGB
WhatsApp rolls out 'It's Between You' campaign in India to highlight secure communication
"As businesses across the world prepare to reopen and expand online, people need simple ways to get in touch with them to ask questions, get information or find something they might like to buy. Today we support more than 50 million WhatsApp Business app users," WhatsApp said in a statement.
In India, there are more than 15 million WhatsApp Business users every month, the company said.
The messaging platform will offer QR codes to businesses globally. Previously when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now, people can scan the QR code a business displays on its storefront, product packaging or receipt to initiate a chat.
WhatsApp's catalogs offering allow businesses to showcase and share the goods or services they offer, which can help them close sales.
It said more than 40 million people view a business catalog — a feature launched last year — on WhatsApp each month.
More than 3 million users in India view a business catalog on WhatsApp each month, it said.
Additionally, WhatsApp is also bringing in 'Open for Business' sticker packs to help people and businesses stay connected, it said.
(Edited by Kanishk Singh)
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