Just when you thought Licious was the only meaty game in town, comes another meat delivery startup.
Meatigo was born out of Founder Siddhant Wangdi’s quest for quality meat in India. After a four-year stint at Tata Administrative Services (TAS) that took him to Thailand, Singapore, and other countries, Siddhant was exposed to quality meat products. When he returned to India in 2016, he was “horrified” to see the lack of hygiene and safety standards in the way meat was procured, stored, and sold in the country.
Siddhant tells YourStory, “The guiding principle in the meat industry is temperature control. There was no concept of that in India, with 90 percent of the meat sourced from wet markets and mandis. Supermarkets had less focus on meats as a category and I wasn’t getting the range I was looking for.”This personal pain point led him to launch Meatigo, which delivers farm-fresh meat and cold cuts to your doorstep within 120 minutes of ordering and has gained 1.5 lakh users in three years.
From meat to we move on to virtual meetups – commonplace amidst the pandemic.
Siddhant Wangdi, Founder and CEO, Meatigo
Moving on to brands, and the proliferation of fake products seen across India.
Brands have to fight counterfeits
Buying a fake product may not be new to consumers. But that it is a multibillion-dollar industry may be news to some. Counterfeiters know that consumers yearn to associate with a brand, which allows them to take advantage. By embossing the name of a popular brand on a counterfeit product, they are able to dupe, satisfy, and profit to build a parallel economy.But new-age brands are setting aside a portion of their income as legal fees to fight counterfeits, fakes, and imitations. They are fighting this $2.5 billion counterfeit industry that thrives at the cost of the marketing spends of these young brands.
In other news, Flipkart has launched an affordable smartphone purchase scheme that promises 100 percent money-back guarantee.
Under the Flipkart SmartPack offering, which includes in-app services from SonyLiv Premium, Zee5 Premium, Voot Select, Zomato Pro, Cult.fit Live, and Practo Plus, among others, users can avail their choice of smartphones priced in the range of Rs 6,000 and Rs 17,000.
According to Flipkart, starting January 17, 2021, for a 12 or 18-month SmartPack subscription, users can purchase a brand new smartphone on the app with a 100 percent money-back guarantee.
Edited by Teja Lele Desai